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Bubble rolls out 1st college ambassador program

The program will consist of a community of college ambassadors and a subset of campus reps who will play a part in furthering Bubble’s ethos.
E.l.f. Beauty acquires Naturium

E.l.f. Beauty signed a definitive agreement to acquire skin care brand Naturium for $355 million in a combination of cash and stock.
Stetson and Luke Grimes saddle up to reignite the brand for the modern age

In our Q&A with Stephen Mormoris, CEO of Scent Beauty, he shares how teaming up with Yellowstone star Luke Grimes is helping the fragrance reach a younger audience.
PIM kicks off Give Fruitfully back-to-school campaign

From Aug. 28 through Sept. 10, Welch’s Fruit Snacks is inviting teachers nationwide to participate in the program.
Rabanne Beauty launches exclusively at Ulta Beauty this fall

The full Rabanne Beauty collection will be available exclusively at Ulta Beauty within its prestige cosmetics assortment, with prices ranging from $20-$40.
Pepsi celebrates 125th anniversary with 125-day-long campaign

In honor of the milestone, the brand will roll out a new logo and packaging into the marketplace.
Sally Beauty signs exclusive retail partnership with XMondo Color

The retail partnership will consist of seven color depositing masks in trending shades, as well as a clear glossing treatment.
Sabrina Carpenter launches new fragrance

The Sweet Tooth: Caramel Dream fragrance was developed in partnership with Firmenich and perfumer Gil Clavien.

Sally Hansen celebrates latest ‘Trolls’ movie with limited collection