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Some companies are using free samples to drive sales of impulse merchandise and new products.

The New Mod collection features products that give beauty enthusiasts the tools needed to become trendsetters, the company said.

Actress Kate Walsh will share personal experiences about dry eye symptoms as part of a new campaign.

Cheeky Bonsai UTI Strips, UTI Pain Relief and Bye Bye UTI Drink Mix products are available at Target.com.

The limited-edition e.l.f. x Dunkin’ collection features an array of donut- and coffee-inspired shades, shapes, textures and scents.

Grammy-nominated singer Kelsea Ballerini will be the face of a yet-to-be-announced collection from CoverGirl coming this spring.

The limited-edition M&M’s x Christina Tosi Crunchy Cookie features a vanilla cookie base studded with M&M’s Crunchy Cookie candies in the center and surrounded by mini, crispy chocolate chip cookies.

Through Essie's New "Hands All In" Global Initiative, the brand will support Project UnLonely in its mission to address mental health concerns for Gen Z through its Colors & Connection program.