The OPI x Xbox collection consists of 12 shades available in GelColor, Infinite Shine and Nail Lacquer formulas, and select shades in Powder Perfection.
Ruffles is teaming up with LeBron James on the Own Your Ridges campaign, which aims to inspire consumers to unapologetically own what makes them unique.
The Claws x Pear Nova collection consists of five shades inspired by the show’s dark comedic celebration of South Floridian nail culture, the company said.
The Curl Bounce Mascara, which features a brush that scoops, separates and curls every lash upwards, has a hairstyling-inspired formula with polymers that holds lashes in place, the company said.
The limited-edition Gillette x Deion razor features a gold handle, whistle design, Deion Sanders’ Prime logo and his signature No. 21, the company said.
Combe introduced a virtual try-on of Just For Men hair color, created in partnership with Perfect Corp., to help men digitally find their best color match and most natural look.