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Lip Smacker’s BFF subscription service is a quarterly program that contains the latest collection from the brand, as well as an exclusive product and Mystery Flavored lip balm.

Kroger unveiled a new logo and universal tagline it will use across all its brands and marketing materials.

Secret announced a pledge to feature 100% women-made music in all of its future campaigns.

One dollar from every purchased Garnier Whole Blends holiday hair care kit will be donated to UNICEF USA.

Lili Reinhart will be the face of a yet-to-be-announced collection from CoverGirl, launching next spring.

Natural and organic health and beauty care now is following in the footsteps of food. Over the past 12 to 18 months, it has been exploding in traditional big-box chains.

Bada Bean Bada Boom added zesty ranch and sweet onion and mustard flavors to its portfolio.

A recent presentation, Elevation Forum founder Dan Mack and New World Natural CEO Shannon Curtin discussed how purpose-driven brands connect with consumers in a way that can drive growth.