Alphonso’s TS Kelly breaks down the various ad strategies of companies marketing OTC analgesics — all of whom are looking to keep their market share as private-label products grow theirs.
The Fiji Water Sports Cap campaign features Felix — the most decorated Olympian in track and field history — dominating the concrete path and reaching for the sports bottle to recharge and replenish, the company said.
Post Consumer Brand's new summer launches include a first-time collaboration with Cold Stone Creamery, Honey Bunches of Oats spinoff and the return of the original Honeycomb.
Herbalife Nutrition announced on Tuesday that it signed LA Galaxy midfielder and Mexican National Team member, Jonathan dos Santos, to an exclusive multi-year sponsorship deal as his official sports performance nutrition partner through the 2021 MLS season.
As part of the Pepsi Generations summer music campaign, Dierks Bentley's Mountain High Tour will offer fans such exclusive music giveaways as a chance to win tickets or a private meet and greet.
The year-long partnership will have Kevin Hart appearing in TV, digital, social and experiential ads for Mtn Dew's Kickstart, and is to integrate with his Kevin’s Irresponsible Tour.
