Ruffles is teaming up with LeBron James on the Own Your Ridges campaign, which aims to inspire consumers to unapologetically own what makes them unique.
The limited-edition Gillette x Deion razor features a gold handle, whistle design, Deion Sanders’ Prime logo and his signature No. 21, the company said.
The “Take One for Your Team” campaign will see the company partnering with athletes across the country, with the first starring Chicago White Sox shortstop Tim Anderson.
