In-Store Media

NEW YORK — Due to the holiday rush and related closings, Chain Store Age has extended the deadline for its 32nd annual Retail Store of the Year design competition until Friday, Jan. 8. 

Fifteen years worth of ExtraCare learnings also have dramatically influenced the way CVS Caremark markets and merchandises to its best customers. These learnings have informed a critical part of its overall retail strategy, SVP merchandising Judy Sansone told DSN — conversion.

NEW YORK — Duane Reade at midnight on Friday launched their “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4. 

CHICAGO — Consumers spent a majority of last week recovering from “Black Weekend” holiday shopping. ShopperTrak on Wednesday reported that for the week of Dec. 2 to Dec. 8, GAFO (general merchandise, apparel, furniture and other products) brick-and-mortar retail sales decreased 2.9% compared to the same time last year. Last week’s retail shopper traffic decreased 21.6% compared to the same time period in 2012.

SECAUCUS, N.J. — Dog owners have two new reasons to rejoice this holiday season, thanks to Freshpet.

Freshpet, which makes fresh, refrigerated dog and cat food, has announced the introduction of two new products to the mix: Dog Joy Chicken Strips with Flaxseeds and Dog Joy Sausage Slices.

LONDON — Rimmel London has tapped Binky Felstead to star in its new Sunshimmer advertising campaign in the United Kingdom and Ireland.  

The award-winning star of E4's show, “Made in Chelsea,” will appear in Sunshimmer's advertising campaign from February 2014.

WATERBURY, Vt. — Caprina, the newest introduction by Canus, a manufacturer of goat's milk skin care products, became available in Publix stores earlier this year and now the brand is looking to hold in-store demos to educate shoppers on the benefits of goat’s milk.

From Dec. 6 to 9, various Publix locations throughout Florida will be holding in-store demos each day offering free samples and information on the benefits of fresh goat's milk. 

STAMFORD, Conn. — Global retail branding and sourcing partner Daymon Worldwide on Wednesday released the results of its national "Men on a Mission" study, revealing six types of male mission-oriented shopping trips and male shopper archetypes based on evolving gender roles and shopping behavior. 

According to the study, 52% of primary male shoppers in the United States are personally responsible for about 78% of all groceries purchased for their household in the last month, so they represent a significant financial opportunity.