In-Store Media

CINCINNATI — Procter & Gamble’s Old Spice brand is expanding into the men's hair care category with a new collection of hair care and styling products.

HACKETTSTOWN, N.J — M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.

Fans and visitors to the store will be able to watch the broadcast from Boomer & Carton, Benigno & Roberts and Mike Francesa, complete with their athlete and celebrity guests, when the store opens at 9 a.m. Boomer & Carton will begin their show at 6 a.m.

PORTLAND — Trailblazer Food Products, a manufacturer of private-label and branded grocery products in the western United States, has announced that it is partnering with grocer Albertsons to stock regional products including Walls Berry Farm Preserves and Nalley's Lumberjack Syrup.

NEW YORK — Revlon has tapped recording artist Carrie Underwood to join Almay as a global brand ambassador.

Underwood will represent the full range of Almay products, including the newest 2014 launches. She will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Underwood’s first campaign will break this week.

NEW YORK — Skin care brand Peter Thomas Roth has tapped actress Kelly Rutherford to be a global spokesmodel for the brand.

MIAMI — Top Pair recently introduced Safe-Sit, a disposable paper toilet seat cover that retails for a suggested $1.99 for 10 sheets. The product is packaged in a convenient personal pack that can be carried for on-the-go use. 

Safe-Sit is biodegradable, antiallergic and eco-friendly, the company stated. 

QUINCY, Mass. — A company that ranks the nutritional value of foods sold in supermarkets is working with a public health organization in Texas to promote health and wellness.

The electronic cigarette category is booming. Smokers continue to migrate to the devices, and improved technology and lower price points are fueling sales. Manufacturers say that customized tobacco flavors will propel sales going forward.

(For the full category review, including sales data, click here.)