In-Store Media

Where would the candy category be without seasonal merchandise? Seasonal candy sales are a driving force in the category, with seasonal period sales accounting for 55% of the confectionary pie, according to the National Confectioners Association. Unique seasonal in-and-out items shaped and colored specifically for a season represent 22% of category sales. In 2014, NCA estimates that seasonal candy sales will account for $7 billion.

With a history that goes back more than 100 years, Softsheen-Carson’s Magic Shave has become a legacy brand within the African-American male grooming segment. To learn more about the brand’s history and its new Bump Rescue Skincare line, Drug Store News recently talked with Mezei Jefferson, director of education for Softsheen-Carson.

DSN: After more than 100 years, Magic Shave was reformulated and revamped with a new look. Can you elaborate?

CHICAGO — MillerCoors on Tuesday announced that a new hard cider, Smith & Forge, will be launched nationally this month. The beverage contains 6% alcohol by volume and features a distinct taste and crisp finish, the company said.

DENVER — UrgentRx on Tuesday teamed up with the NFL's Denver Broncos, the NBA’s Indiana Pacers and Kroenke Sports & Entertainment — parent of NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth — to be the “Official Sponsor of Game Day Relief.”

NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  

The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.

NEW YORK — Consumers are increasingly performing omnichannel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.

Is the smell of money in the air for the fragrance market? Perhaps.

(For the full category review, including sales data, click here.)

ARLINGTON, Va. — The Food Marketing Institute and Matrix Group, a digital agency specializing in web design, development and e-marketing in the Washington D.C., area, on Friday announced the release of a new animated video as part of the trade association’s “Supermarket Fact Video Series.”  

Through infographics and animation, the latest video illustrates why supermarkets have experienced a one percent net profit margin consistently over the last 30 years compared to other industries.