In-Store Media

CARLISLE, Pa. — Ahold's Giant Food Stores and Martin's Food Markets on Wednesday announced that charitable donations made in 2013 from customers, associates and vendor partners totaled $25.1 million. Donations supporting hunger relief, improving the lives of children, and building healthier communities were made through a combination of cash and product, the supermarket operator reported. 

SAN DIEGO — First 5 San Diego and Safeway's Vons banner stores on Tuesday announced that they are going deeper into the community by partnering with the County of San Diego’s Live Well San Diego campaign.

“Through this partnership, First 5 San Diego and Vons will spread the message of Live Well San Diego and encourage healthier lifestyles throughout San Diego,” said County Supervisor Greg Cox, chair of the First 5 Commission of San Diego.

MINNEAPOLIS — Target is taking the online shopping experience and product placement to a whole new level by teaming up with the comedy series “Cougar Town” to place dozens of products in a new episode that viewers can then purchase online, according to a New York Times article.

DUBLIN, Ohio — A recent audience-research study conducted by Nielsen found that among Cardinal Health's digital advertising network for retail pharmacies, called Pharmacy Health Network, half of viewers surveyed (49%) indicated that they felt encouraged to discuss a product or brand they had seen on Pharmacy Health Network with their pharmacist, and 48% indicated that after seeing ads on Pharmacy Health Network, they felt motivated to discuss those products or brands with their physicians.

ORLANDO, Fla. — Bayer HealthCare LLC Animal Health division on Wednesday launched eight flea and tick treatments and control solutions, which are to be sold at pet specialty retail stores. The announcement was made at Global Pet Expo, the pet industry's largest annual trade show.

Four of the new products — Advantage Treatment Spray for dogs, Advantage Treatment Spray for cats, Advantage Treatment Shampoo for dogs and Advantage Treatment Shampoo for cats — aim to give pet owners an array of options for pest treatment.

ORLANDO, Fla. — The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad. The My Weekly Ad program was launched last fall, and Wednesday morning during a presentation at the IRI Summit, CVS Caremark SVP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

ORLANDO, Fla. — Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.

NEW YORK — Hair care brand TRESemmé has announced the launch of its new 7-Day Keratin Smooth hair care system for frizz-resistant hair that promises to last.