Attitudes: Retailers

CHICAGO — The Food Marketing Institute on Thursday launched its 22nd annual survey with Prevention that explores consumers’ health and nutrition attitudes.

“Flat is where it’s at.” That was the naked truth Todd Hale, SVP Nielsen, shared with business session attendees of the 2014 GMDC Health, Beauty and Wellness Marketing Conference on Saturday afternoon when identifying the future game-changers in health and beauty. But get ready for a wild ride because the millennial generation, numbering 83 million strong, is about to step into its prime purchasing prowess, noted Maryellen Molyneaux, president of NMI, in a presentation following Hale. 

CINCINNATI — Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy. Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.

WASHINGTON — An effort to raise the federal minimum wage to $10.10 failed on Wednesday, as the issue was not able to clear a procedural vote in the Senate. Senators predominantly voted across party lines, which places Democratic senators in favor and Republican senators opposed. 

According to published reports, while the defeat was expected it is serving as a rallying cry for Democrats preparing their next campaign. 

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

WASHINGTON — The Consumer Healthcare Products Association on Wednesday released the results of a recent poll of Missouri voters conducted by GS Strategy Group and supported by CHPA that found a clear majority of state residents oppose proposed legislation that would require a prescription for the purchase of pseudoephedrine.