Ibotta shares second annual State of Spend report Consumers are sacrificing brand loyalty when faced with increased costs as CPG marketers deepen investment in digital promotions, per the report. Shoppers want personalized recommendations from online grocers Consumers would most like their online grocer to provide personalized deal recommendations based on what’s in their cart or past purchase history. Do consumers prefer to purchase medicines online or in-store? A significant share of respondents prefer buying medicines in person, per a YouGov survey. Which are the best/worst states to have a baby? Arkansas tops the list of worst states to have a baby, while Vermont ranks as the best. Body, heal thyself A focus on wellness, personalized treatments and clean ingredients has fueled interest in homeopathic products. Which states are the happiest? Hawaii has the lowest share of adult depression, which is 2.3 times lower than in Tennessee, the state with the highest. Younger Shoppers Take Charge Retailers and brands need to connect with younger generations of shoppers—and there’s growing evidence they are starting to do so. How can brands appeal to Gen Z and baby boomers? Gen Z prioritizes low prices and overall value when choosing where to shop for groceries, per 84.51°’s research. Bodyform addresses period poverty with menstrual hygiene product line The brand said it is committed to making menstrual products available to everyone, regardless of financial constraints. Men’s grooming goes beyond showering and shaving Men’s grooming is growing well beyond traditional categories, with skincare being a major focus. First Previous 8 9 10 11 12 Next Last
