Carol’s Daughter revamps Wash Day Delight line with expansion
Carol’s Daughter is adding several new additions to its Wash Day Delight line.
Formulated to help cut down on the time it takes to style hair during was days, the brand is launching four new vegan-friendly products designed to cleanse, moisturize and define all textures and hair types, the company said.
Made without the use of sulfates, parabens, silicones or artificial colors, each product not only transforms from a gel to foam or cream to serum when applied to the hair but also gives users bouncy, defined and conditioned tresses.
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“You may notice a theme with Wash Day Delight — first we saved you time on wash day with water that turned to foam, and gave you soft, ultra clean and never stripped hair,” company founder, Lisa Price said. “Next, we hit you with the jelly that turned to a conditioning cream and gave you the slip you need for super-fast detangling. NOW, we are back with two transformative stylers that are sure to give your curls the love and care they need, while giving you time back to enjoy on Wash Day.”
New launches include:
- Cream-Serum Moisturizer, designed to bring together the benefits of a cream and serum, this moisturizer was made to give curls and coils 24-hour hydration. When applied, the product softens, prevents frizz and leaves hair feeling soft without being weighed down. It comes in an aloe and glycerin and rose water and glycerin options; and
- Gel-To-Foam Styler, formulated to be spread evenly through the hair from root to ends, it leaves users with a defined and lightweight hold of a gel. It is available in aloe and glycerin and rose water and glycerin.
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Currently, all Wash Day Delight products are available for purchase online at carolsdaughter.com, Amazon.com and retailers nationwide for the suggested retail price of $11.99 each.