Center Store

The still water market runs deep. Even as value brands dominate the category, much of the potential for growth resides in the premium segment, where brands are bringing innovation and message-driven marketing to bear on the ever-elusive millennial demographic. 

Milton Del.,-based Dogfish Head Craft Brewery has introduced the SeaQuench Ale. The product is a 4.9% ABV, and is sour brewed with lime juice, lime peel, black limes and sea salt. Each 12-oz., serving contains only 140 calories and 9 carbohydrates, the company said.

Quallis Brands, the parent company of men’s grooming brand Scotch Porter is diving into a new territory with their latest product launch. The company has announced their entry into the men’s personal care category with the launch of Fresh Meat Masculine Wipes.

Designed to freshen one of the most sensitive areas, the wipes are gentle on skin, infused with aloe, vitamins B, E and free of parabens, phthalates, chlorine, formaldehyde, and alcohol, the company said.

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality makeup tutorials to consumers, through Samsung Gear VR.

Minneapolis-based Target has announced it has come to an agreement to acquire Shipt, a digital same-day delivery platform for $550 million in cash. The retailer will leverage its network of store’s and Shipt’s technological platform to quickly and efficiently bring same-day delivery to consumers across the country. 

SinfulColors expands into makeup

SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens. 

A recent article published in the Whole Dog Journal included a number of therapeutic ways people can address their pets’ arthritis pain relief needs, including a lengthy discussion on laser and red light therapies. A few years ago, a similar article would have likely focused on prescription-based solutions, but now the conversation often centers on alternative methods for caring for our pets.

Multipet’s Canine Clean line of dog chews are designed to assist with teething, help remove tartar and massage gums. The toys are infused with a choice of peppermint or spearmint, which helps freshen breath. Canine Clean products from the Moonachie, N.J.-based company also support many drug stores’ direction of promoting health and healthy choices for their customers.