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London-based Unilever, a leading brand in personal care, home care, food and refreshments has received an offer from KKR — a global investment firm that manages multiple asset classes including private equity, energy, infrastructure, real estate and credit — to purchase its global Spreads business. The offer is for €6.825 billion in Euros and is expected to be on a cash-free and debt-free basis. 

Campbell has announced that it has entered into an agreement to acquire Charlotte, N.C.-based Snyder’s-Lance. This move will enable the Camden, N.J.-based brand to expand its portfolio of leading snack brands, the company said.

Hershey’s has announced that it has entered an agreement to acquire Austin, Texas-based Amplify Snack Brands. This deal includes all outstanding shares of Amplify for $12.00 per share in cash.

Kellogg’s has announced a magical new addition to its portfolio — Unicorn Cereal. The product initially launched in the U.K. earlier this year and will now be hitting retail stores nationwide in the spring, specifically in March of 2018 for a limited time only.  

The new cereal will consist of red, blue and purple loops with white crunchlets. Also included will be a cupcake flavor that varies slightly from the yellow, purple and red U.K. loops, the company said. 

Seattle-based House Wine has announced that its Rosé Bubbles, which comes in a 375-ml can, is now available for purchase nationwide. In addition to expanding the availability of the product, the company also has announced the addition of Sauvignon Blanc and Pinot Noir in a 375-ml can to debut by January 2018 in locations throughout the nation.

Los Angeles-based Steripod is introducing tongue cleaners for the holiday season, along with expanding the number of colors available for their toothbrush protectors and gift sets for each of their products.

New Steripod Tongue Cleaners emphasize the importance of maintaining all around good health, the company and Dr. Jamielynn Hanam-Jahr, DDS, of Beverly Hills Aesthetic Dentistry said.

Costco earned $640 million, $1.45 a share, in the quarter ended November 26, compared with $545 million, or $1.24 a share, in the year-ago period. Analysts had expected earnings of $1.33 a share.

Net sales rose 13.3% to $31.12 billion, better than analysts expected. Total same-store sales 10.5%.

Costco’s comparable E-commerce sales jumped 43.5%. The increase comes as the retailer has been investing to grow its digital capabilities, including a partnership with delivery service firm Instacart to offer two-day and same-day delivery.

The still water market runs deep. Even as value brands dominate the category, much of the potential for growth resides in the premium segment, where brands are bringing innovation and message-driven marketing to bear on the ever-elusive millennial demographic.