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It’s all in the cards: What’s driving the greeting card industry forward?
Time-tested and generations approved, greetings cards continue to be one of the go-to ways people choose to express themselves. Despite having other options, consumers still prefer to note such occasions as birthdays, anniversaries, weddings, births and deaths by giving traditional, store-bought greeting cards.
This news may come as a bit of a surprise to some in the industry who, just a few years ago, predicted the category would take a different course.
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Innovation hits the snack business
Borrowing a well-known phrase from Mark Twain, the rumors of the death of the snack market are greatly exaggerated.
In fact, a number of industry officials stress that many consumers — while looking for healthier lifestyles and cleaner, ethically sourced ingredients — still want their favorite pretzels, popcorn or potato chips, though maybe with a little less fat and calories.