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  • Henkel launches sulfate-free all Fresh Clean Essentials

    WILTON, Conn. — Henkel’s All brand on Monday announced the latest addition to the laundry detergent’s line and a new partnership with author and yoga instructor Hilaria Baldwin. The company is launching All Fresh Clean Essentials, a sulfate-free detergent, with Baldwin supporting the launch.

  • Mtn Dew introduces DEW-S-A

    PURCHASE, N.Y. — As it gears up for summer, Mtn Dew is bringing together three of its most popular flavors for its latest launch, and teaming up with NASCAR’s Dale Earnhardt, Jr. to promote the drink. Mtn Dew’s DEW-S-A combines its Code Red, White Out and Voltage flavors to create a red-white-and-blue combination of flavors, inspired by fans.

  • Vintage Seltzer launches limited-edition summer flavors

    TAMPA, Fla. — Vintage Seltzer is ready for summer. The brand on Friday announced the introduction of two limited-edition flavors, strawberry watermelon and raspberry lemonade, both set to roll out in the New York, New Jersey and Philadelphia markets on Memorial Day weekend.

    "Our fans wanted to see something new and innovative from us, but with more intense flavor," Vintage brand manager Jen Driscoll said. "Vintage created the new flavors as the perfect, refreshing compliment to the warm summer months."

  • Mars, Wrigley team with other candy makers on calorie reduction efforts

    WASHINGTON — Mars Chocolate North America and Wrigley U.S. have announced a new commitment to creating health and well-being standards for consumers by working with the Partnership for a Healthier America and such other industry players as Nestle, Lindt, Ferrero to center the efforts on offering transparency and choice to consumers.

  • Ben & Jerry’s rolls out Bob Marley-inspired One Love flavor

    BURLINGTON, Vt. — Ben & Jerry’s newest flavor is honoring the legacy of Bob Marley. The company unveiled its One Love flavor in the United States on Thursday, noting that it was concocted through a partnership with the Marley family to pay homage to the late singer.

  • Mars intros M&M’s Caramel

    HACKETTSTOWN, N.J. — Mars Chocolate North America’s M&M’s brand is bringing candy-coated caramel to consumers. The company on Thursday announced the launch of its M&M’s Caramel chocolate candies.

    The company also is introducing a new caramel sidekick to join the M&M’s spokes-candies to host an experiential event in Times Square to kick off an advertising campaign. It features Caramel, voiced by comedian David Cross, who will interview the typical M&M’s cast.

  • ShopRite unveils Top 10 healthy eating selections

    KEASBEY, N.J. — ShopRite unveiled its in-store dietitians’ Top 10 Picks for healthy eating, which the company states can be used to pack nutrition into easy and delicious recipes that fit a customer’s individual health goals and budget.

    The Top 10 Picks, part of the retailer’s Well Everyday campaign, features signage, food demonstrations and other promotions on display until early June. Well Everyday debuted in store, online and on social media platforms on April 24.

  • Edgewell Personal Care promotes Mekhail to VP Americas

    SHELTON, Conn. — Edgewell Personal Care announced this week that it had promoted one of its own to the position of VP Americas, effective April 4. In his new role, Adel Mekhail oversees the commercial functions for the company’s business in North America and Latin America.

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