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Coca-Cola brings back ‘Share a Coke’ campaign with more names, flavors
ATLANTA — With summer fast-approaching, Coca-Cola is bringing back its “Share a Coke” program under a new name — “Share an Ice Cold Coke.” For the first time this year, the campaign, which put names on the labels of Coca-Cola products, will see labels with last names on 20-oz. soda bottles.

This year, the program also will include names on Coca-Cola Life and Cherry Coke.
Report: Food, beverage companies invested $30M in health-and-wellness efforts last year
WASHINGTON — The Healthy Weight Commitment Foundation on Tuesday released new data showing the 11 food and beverage companies participating in the Commitment to Healthy Communities program invested more than $30 million in community-based health-and-wellness initiatives that reached more than 11 million Americans in 2016. The CHC data was reviewed and confirmed by the City University of New York School of Public Health.

Crossmark Canada names SVP customer development

PLANO, Texas — Crossmark Canada on Monday named Mark Ayer SVP customer development, a 28-year veteran of Canadian food and beverage retailing.
Four Loko branches out from ready-to-drink with latest launch

CHICAGO — Phusion Projects’ Four Loko brand, fresh off the release of its latest ready-to-drink line, Four Loko Bartender Series, is looking to move beyond the flavored malt beverage category with its new launch. Four Loko Shots are the brands first foray into spirits, and the company expects them to provide a baseline for sustained growth.
Snyders-Lance names interim CEO as Lee retires

CHARLOTTE, N.C. — As the company announced its first-quarter financial results, Snyder’s-Lance on Monday announced that its CEO had retired. Carl Lee, Jr., leaves the company after 12 years with Snyder’s-Lance, and director Brian Driscoll — who was formerly president and CEO of Diamond Foods — will be serving as CEO in the interim as the company undertakes a national search for a permanent replacement.
Omission brewing intros Ultimate Light Golden Ale

PORTLAND, Ore. — Omission Brewing, whose beers are crafted to remove gluten, announced Friday the national availability of its latest variety. The Ultimate Light Golden Ale contains 99 calories and 5 carbs per 12-oz.
Four Loko intros Bartender Series flavors

CHICAGO — Phusion Projects’ Four Loko brand is introducing its latest series of products, the Bartender Series of its flavored malt beverages. The company said the Bartender Series is aimed at delivering the taste and experience of a mixed drink in the ready-to-drink category.

The Bartender Series — taken from drinks made by professional bartenders — currently has three flavors — Blue Mofo, Purple Hooter and Pink Scorpion, whose can designs are inspired by graffiti art.
RB adds Lysol Laundry Sanitizer to the routine

PARSIPPANY, N.J. — Reckitt Benckiser’s Lysol brand is bringing a new element to the laundry process. The company is introducing Lysol Laundry Sanitizer. Noting that laundry detergent doesn’t necessarily kill bacteria, the brand said the new liquid additive could remove 99.9% of bacteria when added to the laundry routine.
Steripod launches travel-size single pack for its toothbrush protector

LOS ANGELES — Bonfit America on Thursday announced the introduction of a single pack offering for its Steripod clip-on toothbrush protector. Steripod uses thymol to release active vapors, which can keep a toothbrush fresh for up to three months, the company said.
Moonshine Sweet Tea gets Target launch

AUSTIN, Texas — Small-batch beverage brand Moonshine Sweet Tea has landed its largest national account yet. The company announced Wednesday that it would be available in 1,472 Target stores, being sold in the front-store “Café Coolers” section.