Center Store

Mondelez plans to roll out Oreo-branded candy bars -- already available in some countries overseas -- in the United States in October and the bars will be available nationally in 2017. The Oreo candy bars, a cult favorite among U.S. consumers who have tried them while overseas, are made with creme filling and bits of the namesake cookies, covered in Milka chocolate. (Chicago Tribune)

CINCINNATI -- Procter & Gamble is launching an open casting call and fun digital campaign to find #TheNextMrClean.

The next Mr. Clean will win $20,000, a year’s supply of Magic Erasers and an all-expenses paid trip to New York City, where he or she will be featured in a 2017 limited edition Mr. Clean calendar.

Lovepop Cards, a Harvard-based greeting card start-up, landed a $300,000 investment from investor Kevin O’Leary, on ABC’s “Shark Tank” TV show in December. Every card design starts as a sketch on paper that is translated to a modeling software, in which each shape is drawn. Those shapes are then transferred to a software that routs a laser-cutter to cut out each piece. Since January, the company has had about 40,000 customers and will do roughly $1 million in sales this year, according to the company.

ATLANTA -- Candy and novelty maker Hilco has created fun new lollipop dippers designed to appeal to kids of all ages.

The company is rolling out lollipop dippers with designs of Disney Pixar’s Finding Dory and Finding Nemo.

The character-shaped lollipops have powdered candy to dip and lick and are available in Disney Pixar’s Finding Dory and Nemo characters.  Just twist and pull the top off the bottle and dip into the tasty powered candy.  

SRP:  $1.49-$1.99

Hallmark is bringing music from some of the most popular country artists into the greeting card aisle with CMA Sounds Cards, thanks to Hallmark’s new licensing partnership with the Country Music Association. The new collection includes 12 song cards, each featuring a sound clip from CMA artists, including Carrie Underwood, Brad Paisley, Miranda Lambert and Luke Bryan. Priced at $4.99, each card features a 15-second sound clip from some of the artists’ top songs, including No.

Despite the instant satisfaction of texts or social media messages, consumers are still demanding paper greeting cards, and they are craving more unique and luxurious cards than ever before.

MARION, N.Y. -- Libby's is introducing innovative microwaveable pouches that allow time-crunched families to bring hot vegetables to the table in less than 60 seconds.

Libby's new Vegetable Pouches will sit alongside their canned counterparts on the shelf, but cook in less than 60 seconds in their own pouch – no pots or heating containers needed. The result: hot, nutritious vegetables in a flash and more time to enjoy food and family.

React Sidekick Personal Panic Button by React Mobile from Robb on Vimeo.