Center Store

Tide preps for spring cleaning with latest addition
CINCINNATI — Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for the annual spring cleaning tradition and will give consumers the ability to clean both in and out of the laundry room, the company said.

Tide Oxi can be used to clean everything from carpet and upholstery to bathtubs and patio furniture. Consumers also can use it as an additive to laundry detergent as an added stain fighter.
All extends line of laundry pacs
WILTON, Conn. — All laundry detergent, a brand from Sun Products, announced the extension of All mighty pacs with the introduction of All mighty pacs OXI. The pre-measured doses aim to simplify laundry by treating tough dirt stains in a single-dose pac, the company said.

C-Line Products announces new classroom kits

MOUNT PROSPECT, Ill. — C-Line Products, a developer and manufacturer of storage, protection and organization products for office products and education markets, announced two new resources for the classroom.
Fred's paring its merchandising mix to favor pharmacy

MEMPHIS, Tenn. — Fred's Super Dollar will be exiting a number of front-end categories — including footwear, televisions/home theater and select home furnishings — in an effort to expand seasonal, health, beauty, pharmacy and OTC, in line with reconfiguration plan strategies, Fred's CFO Jerry Shore told analysts Thursday.
All free clear brand gets new addition

WILTON, Conn. — Sun Products Corp. announced the introduction of new all free clear fabric softener and dryer sheets, which will complement the company's all free clear detergent.
Mars signs with licensee to bring branded apparel to retailers

MOUNT ARLINGTON, N.J. — Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M's and Skittles brands. The apparel will be available at a variety of price points and include long- and short-sleeve T-shirts, knit tops, outerwear, fleece and hoodies.

The new line could serve as a colorful focal point for retailers as they plan Back-to-College endcaps or holiday displays. Retailers may place orders in spring 2014 for distribution across the United States.
P&G introduces Febreze allergen reducer, partners with Sam Champion

CINCINNATI — Procter & Gamble on Thursday announced that its brand Febreze has partnered with the Weather Channel’s newest anchor Sam Champion, host of “America’s Morning Headquarters with Sam Champion,” to educate consumers on the connection between the outdoor pollen count and allergens found in the home.
Cape Cod launches new popcorn varieties

HYANNIS, Mass. — Cape Cod Potato Chips, a brand from Snyder’s-Lance, announced new Cape Cod Popcorn in Sea Salt and Kettle Corn varieties. The brand also is reviving its previously retired White Cheddar flavor. The new additions are ideal for consumers looking for a health-conscious alternative, the company said.
Yankee Candle hatches new Peeps candle

SOUTH DEERFIELD, Mass. — Yankee Candle Co. announced the launch of the limited-edition Peeps Marshmallow Chicks candle. The new scent takes inspiration from the colorful Peeps spring candy.
5-hour Energy sponsors soccer player Oribe Peralta

FARMINGTON HILLS, Mich. — Living Essentials, distributors of 5-hour Energy shots, announced that it is sponsoring Mexican soccer star Oribe Peralta, striker for the Mexican National Team and MX Santos Laguna team. This marks the first time 5-hour Energy has worked with a professional soccer player.