-
Big Heart Pet Brands launches as standalone company
SAN FRANCISCO — Big Heart Pet Brands on Wednesday announced its launch as the largest standalone pet food-and-snack company in North America. The creation of Big Heart Pet Brands comes on the heels of the company's sale of its consumer products division to Del Monte Pacific Limited, which closed on Feb. 18, 2014.
The new name mirrors the company's focus on the pet products market. Big Heart Pet Brands will continue to deliver such brands as Milk Bone, Meow Mix, Kibbles 'n Bits and Nature's Recipe, among others.
-
Budweiser reveals global campaign
NEW YORK — Budweiser on Wednesday revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.