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Study finds rebates may spur healthy food purchases
NEW YORK — Rebates on healthy foods may lead patients to purchase them more frequently, according to a new study by researchers in South Africa.
The study, published in the American Journal of Preventive Medicine, examined a program offered by Discovery, South Africa's largest health plan. The HealthyFood program provides a cash-back rebate of up to 25% on healthy food purchases in more than 400 designated supermarkets around the country.