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Clorox to launch concentrated liquid bleach products
OAKLAND, Calif. — Clorox is boosting its namesake with a new line of liquid bleach products.
During its analyst day, held on May 31, the company unveiled plans to launch new concentrated formulas of Clorox liquid bleach products beginning in August. Benno Dorer, SVP of the company's cleaning division, said the concentrated formula will reduce the current 96-oz. bottle by 33% to 64 oz., "making it more convenient to handle while maintaining the same number of uses."