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  • Yankee Candle mans up with new collection

    SOUTH DEERFIELD, Mass. — Yankee Candle has introduced a limited-edition collection of scents inspired by and created for men.

    The company's limited-edition Man Candles collection features four fragrances: Man Town, a masculine blend of spices, woods and musk; First Down, a combination of orange, patchouli, vetiver and leather; Riding Mower, which features the scent of freshly cut grass; and 2 x 4, featuring the scents of freshly planed wood and sawdust.

  • J. M. Smucker cuts coffee prices

    ORRVILLE, Ohio — J. M. Smucker, has decreased the list price for many of its packaged coffee products due to sustained declines in green coffee costs.

    Items sold under the Folgers, Dunkin' Donuts, Millstone and Cafe Bustelo brand names will see price decreased of an average 6%. The company noted that the Dunkin' Donuts brand is licensed to J. M. Smucker for packaged coffee products sold in such retail channels as grocery stores, mass merchandisers, club stores and drug stores.

  • Nutrisystem launches line at Kroger

    FORT WASHINGTON, Pa. — A weight management products and services provider is bringing its items to retail.

    Nutrisystem announced the retail debut of its Nutrisystem Everyday product line at Kroger. Available in bars, smoothies, bakery and breakfast items, each product delivers low fat and calories, and is a good source of fiber and protein, the company said.

  • GMDC General Merchandise Conference draws near

    COLORADO SPRINGS, Colo. — The Global Market Development Center will host its 42nd annual General Merchandise Conference in approximately three weeks in Orlando, Fla., the association announced Monday. Running June 1 through June 5, GMDC is expecting more than 900 attendees for the front-end show.

  • Visual cues, comparison shopping can sway shoppers to switch brands, research finds

    NEW YORK — New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

  • Yiayia returns: Athenos relaunches campaign

    GLENVIEW, Ill. — Greek-style food brand Athenos is welcoming back its popular advertising campaign featuring yiayias, or Greek grandmothers.

    Building on the success of last year's campaign, Athenos reintroduces Yiayia in new scenarios while underscoring her no-nonesense, opinionated outlook on the world:

  • Amstel Light invites consumers to 'savor complexity'

    WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives.

    The "Savor Complexity" campaign highlights the complexities of simple items, such as the burger, pigeon, dart board, umbrella and ping pong, through print, radio, out-of-home, digital and social media activations. The integrated campaign was created by Droga5 New York.

  • Kellogg's refreshes brand with logo, tagline and website changes

    BATTLE CREEK, Mich. — Kellogg's is updating its 106-year-old brand.

    "Ensuring that an iconic and hugely successful 106-year-old consumer brand is as relevant today as when it was first launched is no easy feat," Kellogg's chief marketing officer Mark Baynes said. "Refreshing the Kellogg's brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand's purpose and values to today's consumers."

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