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BATTLE CREEK, Mich. — Kellogg's is updating its 106-year-old brand.

"Ensuring that an iconic and hugely successful 106-year-old consumer brand is as relevant today as when it was first launched is no easy feat," Kellogg's chief marketing officer Mark Baynes said. "Refreshing the Kellogg's brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand's purpose and values to today's consumers."

HACKETTSTOWN, N.J. — Mars Chocolate this week showcased some of its soon-to-be-launched confections and snacks at the National Confectioners Association's Sweets and Snacks Show.

Such items slated to hit retail in the coming months are:

• Dove Silky Smooth cookies and crème, which blends white chocolate with crunchy chocolate cookie bits. The product will be available in September for a suggested retail price of $1.09 for a 1.34-oz. single bar; $2.29 for a 3.07-oz. large bar and $3.49 for an 8-oz. bag of Dove Promises;

SANTA MONICA, Calif. — Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

The company said the new product is a "natural extension of the product portfolio," which current includes Red Bull and Red Bull sugar-free energy drinks, and provides the same amount of energy as the original products. The company also noted that the decision to launch the product was prompted by the fact that more consumers are becoming more health conscious.

CHICAGO — Coors Light is marking the beginning of summer with the release of sleek, new special-edition Silver Bullet Summer packaging.

Not hitting store shelves, certain packs of Coors Light 12-oz. bottles and cans feature a distinctive, all-silver design, as well as the brand's Cold Activated blue mountains. The Silver Bullet Summer packaging will be available for about 10 weeks in all varieties of 12-oz. cans, as well as 24-loose and 6-pack 12-oz. bottles.

PENNSAUKEN, N.J. — J&J Snack Foods has extended its SuperPretzel frozen snack line.

SuperPretzel now includes a sweet cinnamon flavor, the company said, noting that the pretzel's dough is infused with cinnamon and also includes a cinnamon-sugar topping packet for added flavor.

A 6-count package of SuperPretzel sweet cinnamon frozen pretzels can be found at retailers nationwide, including Food Lion, Giant Foods, Giant Eagle, Weis and more.

CAMDEN, N.J. — Campbell's is making its V8 V-Fusion line bubbly.

New V8 V-Fusion Sparkling juice drinks are carbonated beverages that tout 50 calories per serving and provide a combined serving of fruits and vegetables without any added sugar, artificial colors, flavors or preservatives, the company said.

CHICAGO — YoCrunch has launched its latest yogurt that features a mix-in topping.

The company said its low-fat vanilla yogurt now is available with a Chips Ahoy! cookie pieces topping.

"The addition of Chips Ahoy! topping to the YoCrunch line of yogurts offers crunchy mix-ins in a portable yogurt package, and delivers on our promise of 'great yogurt. Real fun!,'" YoCrunch SVP marketing Ralph Tschantz said.

CHICAGO — Motherhood influences the way women shop, according to Mintel research.

The research firm found that being a mother influences shopping habits as an increased emphasis is put on the safety, value and nutrition of everyday purchases:

• More than half of moms who only have children younger than 6 years old (51%) said they question how safe things are for their children to eat, use and wear;

• 40% said think about the long-term impact products have on their children;