-
Birds Eye promotes Birds Eye Viola! through digital media efforts
PARSIPPANY, N.J. — Birds Eye is showing off its skillet meals line through several social coupon-sharing and crowd sourcing initiatives.
Birds Eye Viola! is a line of 17 complete skillet meals that can be ready in minutes and delivers the quality and freshness of Birds Eye vegetables paired with nutritious and delicious proteins and starches, the company said. In an effort to encourage consumers to try the Birds Eye Viola! items, the brand has launched the following initiatives to inspire and reward fans: