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  • PepsiCo's portfolio of billion-dollar brands expands

    PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

    PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company's portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.

  • Select 55 introduces Little Lights

    ST. LOUIS — Select 55 is rolling out smaller-sized cans and bottles at retailers nationwide.

    New Select 55 Little Lights line include sleek 8-oz., 35-calorie cans, available in 12-packs; and 7-oz., 32-calorie clear glass bottles, available in six-packs.

  • Partnership extensions announced by MillerCoors, NASCAR and Penske Racing

    CHARLOTTE, N.C. — MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors' brands.

    MillerCoors said Coors Light will continue to serve as the official beer of NASCAR. The brand started its official sponsorship with NASCAR in 2008 after a 14-year run as the primary sponsor of the No. 40 car. Meanwhile, Miller Lite will continue serving as the as the season-long primary sponsor of Penske Racing’s No. 2 Dodge, driven by driver Brad Keselowski, MillerCoors said.

  • Jordan Stanley joins Ideavillage

    WAYNE, N.J. — A leader of the "As Seen on TV" consumer goods category has appointed a new EVP marketing.

    Ideavillage Products said Jordan Stanley, a former executive at Y&R Worldwide, will serve as EVP marketing for the company, overseeing the company’s marketing and new product positioning efforts, as well as manage its Direct Response TV initiatives under Ideavillage CEO Anand “Andy” Khubani.

  • Multi Grain Cheerios gets peanut butter treatment

    MINNEAPOLIS — Cheerios is extending its multigrain cereal line for the first time.

    New Multi Grain Cheerios peanut butter cereal offers consumers the rich, indulgent flavor of peanut butter without derailing their diets by touting five whole grains and 110 calories per serving, the company said.

  • Added benefits stick with consumers

    Gum sales might not be soaring at the rate they once were, but industry experts say there’s still steam left in the category. Functional gums may become a bigger part of the category. Wrigley and Trident both introduced gums with benefits. Wrigley’s relaunched Extra Ice brand is positioned as having oral benefits, and Cadbury’s Trident Vitality contains vitamin C. Kraft also launched a Stride flavor, Whitemint, featuring Olympic snowboarder Shaun White.

     

     

  • Bounce looks to show nothing will be 'the new black' with 'Love, Loss, and What I Wore' partnership

    CINCINNATI — Fabric softener brand Bounce has teamed up with a hit Off-Broadway show to underscore the role of black clothing in a woman's wardrobe.

    Through its partnership with "Love, Loss, and What I Wore," Bounce will engage women across the country in a conversation about what black clothing means to them and how it helps them to look and feel their best. The partnership is based on the idea that “nothing will ever be the new black,” a line said in the play.

  • Fred Meyer installs Canon large-format photo printers

    LAKE SUCCESS, N.Y. — More than 130 Canon ImagePrograf iPF6300 large-format photo printers now are in operation at digital photo centers in Fred Meyer stores in the Northwest, Canon announced Wednesday.

    The printers are designed so that consumers can print high-quality, poster-sized print collages of memorable moments.

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