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Consumers willing to pony up for candy
Candy is a powerhouse category for the drug channel. Candy and gum represent more than 6% of center-store sales, according to the National Confectioners Association, and contribute $3 billion annually to the channel.
Chocolate, which has been a strong category, is experiencing sales deceleration since manufacturers and retailers have passed higher production costs onto consumers.
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Toy category gets crafty
Sales of craft kits and art supplies “remain strong with a slight uptick,” according to Adrienne Appell, a spokeswoman for the Toy Industry Association. This segment of the toy category was up 7% in 2010 over 2009, according to the NPD Group, and is expected to perform well in 2011.
Some big winners for the holiday season were Spin Master’s Bizu, Crayola’s Glow Book and Fashion Angels’ “Project Runway” fashion design sketch portfolio. All retail for less than $20.