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PURCHASE, N.Y. — SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.

The brand said the line now touts such tropical flavors as pacific coconut, pomegranate nectarine and mango mandarin.

MINNEAPOLIS — Cheerios is sweetening up the cereal aisle with its latest flavor.

New Dulce de Leche Cheerios combines the nutrition of Cheerios and a caramel flavor, parent company General Mills said.

NEW YORK — PureBrands has launched a national advertising campaign for its Sheets energy strips brand in an effort to reach Hispanic consumers.

Partnering with recording artist Pitbull, the new Sheets campaign will include broadcast, radio and movie theater commercials that exclusively will be in Spanish. Pitbull and his team are an integral part of the brand's entire Hispanic marketing efforts, creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide, PureBrands said.

SEATTLE — Seattle Chocolates has rolled out two chocolate bars designed to sweeten up Valentine's Day.

The Red Hot truffle bar features dark chocolate with cinnamon oil and crushed cinnamon candy pieces, while the Pink Bubbly candy bar includes freeze dried raspberries in white chocolate with champagne and all-natural popping candy pieces.

The Valentine's Day bars retail for approximately $3 and are available now through Feb. 14 in specialty boutiques and fine grocery stores nationwide.

“I want to lose weight.” That’s been one of the top four New Year’s resolutions for the past decade, according to a recent survey conducted by FC Organizational Products, makers of “To-Do” lists. However, more people every year are resolving “to become more physically fit,” which goes a long way to explaining why ready-to-drink nutritional shakes and meal replacement bars are hotter than diet aids right now. 


CINCINNATI — Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


The Febreze Car vent clip easily attaches onto a vehicle’s air vent, and the product’s unique delivery system slowly releases scent day after day without becoming too overpowering. Suggested retail price on the new product is $2.99 for a single and $5.49 for a double pack.

HOLLYWOOD, Calif. — The latest "Transformers" film is making its debut in a four-disc set that includes Blu-ray and DVD formats.

NEW YORK — Everybody talks about “Health & Wellness” and “Product Innovation.” But what do those words actually mean to the consumer?