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Helen of Troy to acquire P&G's Pur business
EL PASO, Texas — Helen of Troy has signed a definitive agreement to acquire all assets of Procter & Gamble's water purification brand.
The acquisition of P&G's Pur Water Purification Products company includes the worldwide Pur trademark, its current and future product line, assets related to the operations of the Pur business, manufacturing equipment and more than 200 patents. Pur's products, which include faucet mount systems and filters, pitcher systems and filters, as well as refrigerator filters, are sold throughout the United States.