Center Store

BENTONVILLE, Ark. — One week after Sam's Club launched its three private-label brands, the company has delivered its Simply Right Baby Care brand, which will be part of its overall Simply Right health-and-wellness brand.

As previously reported, the Simply Right Baby Care line will include premium diapers, premium wipes and infant formula.

SUWANEE, Ga. — The Brainy Brands Co. is showcasing the newest addition to its Brainy Baby line: Glowberry Bears.

Glowberry Bears are interactive, plush bears who can talk and even interact with each other, via an incorporated “chip” technology. Additionally, each bear model is programmed with its own information and “personality.” What's more, the bears giggle gently when tickled and also serve as a huggable "night-light," making them a unique bedtime companion.

NEW YORK — A Mexican soft drink is looking to reach new consumers.

Jarritos, a brand that has been around since 1950 and has been in the U.S. market for about 20 years, recently kicked off its new “We’re Not From Here” campaign. As part of its marketing efforts, the brand now touts a new website that features mural art and interactive elements (i.e., bottles that "clink"). The new campaign was developed by Austin, Texas-based agency GSD&M.

HOFFMAN ESTATES, Ill. — Kmart has announced its list of the top toys for the 2011 holiday season.

Unveiling its third annual Fab 15 toy list, Kmart said that this year's list features the hottest toys of the season from such brands as Hasbro, Mattel and more. The listed items range from $29.99 to $99.99.

1. Let's Rock Elmo

2. Fijit

3. I am T-Pain microphone

4. Barbie Designable Hair Extensions and Doll

FRIENDSHIP, N.Y. — Friendship Dairy has introduced a new line of single-serve cottage cheese.

New Fit to Go products are available in 4% California style, 1% low fat and 1% low fat with pineapple varieties and are packaged in 5-oz. tubs, the company said.

Friendship's Fit to Go line will make its way to store shelves in the New York tri-state area this month with expanded distribution to follow.

CINCINNATI — Procter & Gamble and the National Breast Cancer Foundation have launched their annual campaign that emphasizes early detection in beating breast cancer.

The Give Hope campaign, now in its fourth year, is supported by various efforts by P&G and NBCF, including the MyPinkPlan.com, a website that features interactive tools and digital alerts that can help women create a personalized early detection plan.

Additional efforts include:

BETHLEHEM, Pa. — Peeps has crafted a treat in time for Halloween.

The brand has released its chocolate dipped orange marshmallow chicks, which are dressed in a festive orange and dipped in a layer of creamy milk or rich dark chocolate. The latest Peeps candy in available in a 3-count package.

CHICAGO — Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.