Center Store

FOSTER CITY, Calif. — A maker of natural performance beverages and energy chews is slated to debut new packaging for two of its products.

FRS said that its Healthy Protein and Healthy Energy beverages will hit store shelves in sleek, recyclable, resealable bottles. FRS Healthy Energy beverages will be available in all-natural cherry limeade and wild berry flavors, as well as a low-calorie peach mango flavor. All Natural FRS Healthy Protein will be available in orange cream and blackberry acai flavors and also will be available in sleek recyclable cans.

ROCHESTER, N.Y. — Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

New Seagram's Smooth, available in classic lemonade, tea lemonade and mango, limeade and pomegranate lemon varieties, offers consumers premium flavored drinks with zero aftertaste, the company said.

Seagram’s Smooth has 5% alcohol by volume and is available in 12-count and 24-count variety packs.

CHICAGO — The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

After gathering information from readers' responses to a beverage trend survey posted on its website, the Food Channel outlined the following trends:

1. D.I.Y. flavor: Taking flavor matters into our own hands;

2. Parental discretion advised: Lots of buzz around beverages and kids;

MOUNTAIN LAKES, N.J. — Birds Eye has expanded its line of Steamfresh Chef's Favorites varieties for consumers looking to bring restaurant-style vegetables to the dinner table at home.

The lineup includes the following dishes:

• Lightly sauced primavera vegetable risotto;

• Lightly sauced mushroom and green bean risotto;

• Lightly sauced creamed spinach; and

• Lightly sauced roasted red potatoes and green beans with parmesan olive oil sauce.

WINNIPEG, Manitoba — A hemp foods maker has rebranded its hemp seeds product with a refreshed look.

Manitoba Harvest said it has renamed its shelled hemped seeds product Hemp Hearts to reflect its heart-healthy attribute, as well as being a Omega-, protein- and fiber-rich product. To reflect its new name, Hemp Hearts also touts new packaging, the company said.

NEW YORK — The Rhonda Shear's Ahh Bra has been launched into Walgreens in a single pack for $19.99, featuring the essential black and nude color scheme in sizes medium through extra large, Shear Enterprises announced recently. 

The Ahh Bra utilizes seamless technology and the latest fabrications to mold to fit without the prodding, poking and bulge of an underwire.  Comfortable enough to wear day or night, no woman should be without one or several in her lingerie drawer, the company said.
   

SUNBURY, Pa. — Weis Markets earlier this week named Mike Mignola VP store operations and Bruno Garisto VP center store sales and merchandising.

HARRISBURG, Pa. — Ronzoni is expanding its line of pasta with a new mealtime option designed for busy families.

New Ronzoni Quick Cook pasta, available in elbow, penne rigate and rotini varieties, cooks in just three minutes. New World Pasta, the maker of Ronzoni products, said the new line "offers families the wholesome home cooked meal they're looking for and eliminates the need to reach for a take-out menu."