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  • Nutraceuticals market expected to exceed $200 billion mark by 2016

    LONDON — A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.

    The 231-page "Nutraceuticals: Global Markets and Processing Technologies" report highlighted market trends, products, mergers and acquisitions/collaborations, innovation, opportunities/barriers to growth and other influencing factors. Companies profiled in the report include Bayer Healthcare, Coca-Cola, Cadbury, PepsiCo and more.

  • Ronzoni Quick Cook pasta helps customers 'mangia' in less time

    HARRISBURG, Pa. — Ronzoni is expanding its line of pasta with a new mealtime option designed for busy families.

    New Ronzoni Quick Cook pasta, available in elbow, penne rigate and rotini varieties, cooks in just three minutes. New World Pasta, the maker of Ronzoni products, said the new line "offers families the wholesome home cooked meal they're looking for and eliminates the need to reach for a take-out menu."

  • Mars VP throws pitch at Red Sox game for good cause

    NEW YORK — On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

  • Snap Infusion Supercandy offers healthier take on sweets

    ANDOVER, Mass. — A new line of candy that touts vitamins and natural ingredients has made its debut.

    Snap Infusion said its Supercandy line consists of five confections that offer a healthier alternative for consumers with a sweet tooth. The varieties, which include gum, tart, mel, gummy and bean, all contain real fruit juices, organic cane juice, B vitamins to boost energy, antioxidants to support the immune system and electrolytes to balance hydration, Snap Infusion said.

  • Nestlé Waters puts sparkling water brands in spotlight

    STAMFORD, Conn. — Nestlé Waters has introduced a new campaign that encourages consumers to maintain healthy habits by drinking sparkling water beverages.

  • Sprout Foods expands baby food line with new cereals

    ATLANTA — An organic baby food brand has introduced two new cereals designed for infants and toddlers.

    Sprout Foods said its whole grain oatmeal and whole grain brown rice cereals build on the brand's starter infant and toddler products. The company said that its cereals, which are free of artificial ingredients, are packaged in a 7-oz., BPA-free, resealable pouch, also can be used later on as an ingredient combined with other Sprout products.

    Sprout Foods products are available at retailers nationwide.

  • TCC enters global licensing deal with Rovio for Angry Birds franchise

    WESTPORT, Conn. — TCC has been granted a global license for retail loyalty promotions to Rovio's Angry Birds franchise, TCC recently announced.

    The multi-year agreement provides TCC with worldwide rights to the Angry Birds franchise in a wide range of distribution channels, including supermarkets and hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains and convenience stores.

    The deal was brokered by TCC USA's VP marketing and licensing Nicole Piper.

  • YoCrunch kicks off integrated marketing campaign

    NEW YORK — YoCrunch has rolled out a new integrated marketing campaign that seeks to increase brand awareness.

    The company's "It's YoCrunch Time!" campaign highlights the fact that its products, which combine yogurt and such toppings as granola, M&M's, Reese's Pieces and more, can be enjoyed as a snack at any time of the day. The campaign was designed by Fathom Communications.

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