Skip to main content

Center Store

  • SC Johnson taps two agencies for integrated marketing support

    RACINE, Wis. — Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

    SC Johnson said that BBDO will support the company's pest control and home storage divisions, while Ogilvy & Mather will support SC Johnson's home fragrance and home cleaning divisions.

    Prior to the announcement, advertising agency network Draftfcb served the global marketing needs of SC Johnson.

  • CytoSport receives FDA warning letter around use of 'milk' in Muscle Milk

    SAN FRANCISCO — CytoSport recently reported its receipt of a letter from the San Francisco office of the Food and Drug Administration alerting the company to concerns about its use of the word “milk” in its Muscle Milk trade name and to questions about the language used to describe Muscle Milk to consumers.

  • Chocolate's in the air for Hershey's

    HERSHEY, Pa. — Hershey has rolled out an aerated confection.

    The company said that Hershey's Air Delight chocolate offers fans the taste of its classic chocolate in a light and airy texture.

    Hershey's Air Delight chocolate is available in 1.44-oz. single-serve take-home bars and 9.4-oz. bags of Hershey's Kisses chocolates. The chocolate line currently is available nationwide at mass, grocery, drug and convenience stores.

  • O-I expands relationship with Nestlé Waters

    PERRYSBURG, Ohio — Glass container manufacturer Owens-Illinois announced its acquisition of a single-furnace glass container plant in France.

    O-I, which announced its intent to acquire the VDL Co. plant in Vergeze, France, last November, said that purchasing the plant was the result of the company's strategic relationship with Nestlé Waters — the plant is located near Nestlé Waters' Perrier bottling facility, and has a longstanding supply relationship with Nestlé Waters.

  • Start with Sharpie shows off new products, packaging, website

    OAK BROOK, Ill. — Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

    As part of its campaign, Sharpie will debut print and digital ads and an upcoming YouTube platform. Additionally, Sharpie will run interactive digital display and video ads on other websites, including Alloy, AOL, MTV and Hulu.

  • Dreyer's adds snack-size frozen delights to portfolio

    NEW YORK — Dreyer's, which is owned by Nestlé, has introduced snack-size frozen treats.

    New Dreyer's Slow Churned light ice cream now is available in snack-size cups, serving ice cream lovers half the fat and one-third less calories, the brand said. Additionally, the snack-size cups also will be available for its frozen yogurt blends line, which contains live and active cultures that may aid a healthy digestive system, Dreyer's added.

  • Mott's Garden Blend targets adults

    NEW YORK — In an effort to get adults to consume their daily serving of vegetables, Mott's has introduced a 100% juice blend.

    New Mott's Garden Blend offers two servings of vegetables, as well as vitamins A and C, in each 8-fl.-oz. glass, the company said. The product is available in original and low sodium varieties.

    Mott's Garden Blend is available for purchase at retailers nationwide.

  • Roeya Badri Vaughan joins Dr. Sears Family Essentials as VP marketing

    IRVINE, Calif. — Dr. Sears Family Essentials has appointed a new VP marketing.

    Roeya Badri Vaughan will be responsible for driving awareness and sales of the company's doctor-formulated, kid-approved line of 100% all-natural snacks, beverages and supplements.

    Prior to joining Dr. Sears Family Essentials, Vaughan served as head of product marketing at Arbonne, where she spearheaded the relaunch of its flagship anti-aging skin care line, introduced a comprehensive cosmetics line and developed a breakthrough line of nutrition products.

X
This ad will auto-close in 10 seconds