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EAST HANOVER, N.J. — Stride spokesman and sports icon Shaun White has helped the gum brand boost its portfolio with a new product.

New Stride Whitemint marks the brand's first-ever custom-designed, custom-created pack, the company said, adding that White helped select the intense mint flavor and was involved in the creation of the gum's package graphics.

As the brand's spokesman, White will participate in a Stride Whitemint TV ad spot this fall, as well as a variety of promotional activities related to the new gum.

OAKLAND, Calif. — Clorox has turned down an acquisition proposal from Icahn Enterprises valued at $76.50 per share, the company's board of directors announced Monday.

Clorox's board, in consultation with its financial and legal advisers, concluded that the offer "substantially undervalues the company and is neither credible nor adequate," Clorox chairman and CEO Don Knauss wrote to Icahn Enterprises chairman Carl Icahn, adding that Clorox is committed to continued stockholder value creation. The company received the offer July 14.

SALEM, Ore. — Diamond Foods has cut the fat from its Kettle potato chips brand.

The company said that Kettle now will carry reduced-fat versions of its sea salt, sea salt & vinegar and salt & fresh ground pepper potato chip varieties. Kettle's reduced-fat sea salt chips already have hit store shelves, touting a suggested retail price of $3.49.

The additional reduced-fat chips will make their way to retail next month. The sea salt & vinegar variety will be available in "Krinkle cut," a ridge-style chip, the company added.

MISSISSAUGA, Ontario — PepsiCo's Canada operations has introduced its first soft drink bottle made from 100% recycled PET plastic.

The company said that its 7UP soft drink will be available in the EcoGreen bottle in Canada. With the introduction of the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of virgin plastic used by approximately 6 million lbs. over the course of one year.

RACINE, Wis. — Look out, plumbers: A new drain cleaning kit has come to town.

SC Johnson has boosted its Drano line with Drano Snake Plus, which promises to resolve the toughest clogs and touts a money-back guarantee. The product combines a flexible, easy-to-use 18-in. tool with a powerful pro concentrate gel that directly clings to the clog.

As part of the product launch, Drano has tapped Melinda and Rob Babiak of the online network LookWhatMomFound.com as the brand's newest representatives.

WESTMINSTER, Colo. — New Age Beverage has introduced a line of noncarbonated, all-natural water.

Just Pure Water is an an unsweetened, zero-calorie purified water infused with the natural flavors of either lemon-lime, orange or berry. The beverages are packaged in 24-oz. aluminum cans.

Just Pure Water currently is available at Sprouts stores in Colorado and Arizona.

SOUTH DEERFIELD, Mass. — Yankee Candle is welcoming autumn with a new collection of scented candles.

Available now, Yankee Candle's fall fragrance collection includes such scents as:

• Nature's Paintbrush: A blend of citrus, sandalwood, amber and musk, this woodsy fragrance is splashed with a hint of spice to evoke the rich colors of the outdoors;

• Over the River: A fresh, nature-inspired scent that features relaxing fragrance notes of mandarin, soft oakmoss, soothing lavender and calming sandalwood;

PETALUMA, Calif. — Barbara's has expanded its all-natural products line with new peanut butter and chocolate items.