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HERSHEY, Pa. — Hershey's leader is bidding the confectioner farewell, the company announced Wednesday.

David West, who has worked at Hershey for 10 years and serves as its president and CEO, is leaving his post to become CEO of Del Monte. The candy maker's board of directors appointed EVP and COO John Bilbrey to serve as the company's interim president and CEO.

Bilbrey joined Hershey in 2003 as SVP and president, Hershey International.

PURCHASE, N.Y. — SoBe has implemented a full-scale integrated marketing campaign.

The beverage brand said that its latest campaign, dubbed "Try Everything," is the biggest effort made since 2008. The Try Everything campaign combines television and radio advertisements, in-market grassroots programming and a revamped SoBe website.

EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy said that it is augmenting its gluten-free products range and will highlight the new offerings in stores through additional displays.

The company said it has added 15 to 30 new gluten-free items to its stores. Fresh & Easy currently boasts more than 500 products that do not contain naturally occurring gluten ingredients.

RACINE, Wis. — An insect repellent brand has revamped its product line.

Off! introduced its latest innovation, Off! Deep Woods Dry, which offers comfortable protection in heavily wooded areas. The brand also introduced Off! Botanicals towelettes and lotions, which are made with a plant-based repellent that protects against mosquitoes, black flies, gnats and no-see-ums. What's more, the Off! brand has redesigned its Off! Clip-On mosquito repellent, which now is 25% smaller.

LOS ANGELES — Hi-Chew has sweetened up its fruit chews with a new flavor.

The fruit chew brand has expanded to include a peach variety. The Hi-Chew lineup currently includes strawberry, green apple, melon, mango and banana flavors. The company announced it was rolling out a grape-flavored fruit chew in late 2010.

Hi-Chew is available at convenience stores and such retailers as Ralphs grocery stores.

ORRVILLE, Ohio — J.M. Smucker said it has completed its acquisition of the coffee brands and business operations of Rowland Coffee Roasters, a privately owned, Miami-based company.

The company completed the $360 million transaction with cash on hand and borrowings under its existing credit facility. The transaction is expected to contribute approximately 5 cents per diluted common share to fiscal 2012 earnings, excluding one-time costs of the transaction, J.M. Smucker said.

CINCINNATI — Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products Awards issue.

The third annual Best New Products Awards are part of the magazine's June issue. Charmin Sensitive will be featured among the 42 winning consumer products in the categories of health and beauty, food and household care.

GLENVIEW, Ill. — Kraft said its namesake and Polly-O brands are offering families summer fun through a partnership with Six Flags.

From May 15 through Aug. 31, consumers that purchase specially marked Kraft and Polly-O string cheese or twists products can redeem the packages for discounted tickets to Six Flags.

Polly-O packages are good for one free kid's ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day. Kraft packages are good for $15 off general admission any day.