Center Store

CINCINNATI — Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products Awards issue.

The third annual Best New Products Awards are part of the magazine's June issue. Charmin Sensitive will be featured among the 42 winning consumer products in the categories of health and beauty, food and household care.

GLENVIEW, Ill. — Kraft said its namesake and Polly-O brands are offering families summer fun through a partnership with Six Flags.

From May 15 through Aug. 31, consumers that purchase specially marked Kraft and Polly-O string cheese or twists products can redeem the packages for discounted tickets to Six Flags.

Polly-O packages are good for one free kid's ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day. Kraft packages are good for $15 off general admission any day.

ROCHESTER, N.Y. — Eastman Kodak Co.'s board of directors has named a new VP.

The company said that Augustin Melendez will take on his new role immediately. Since joining Kodak in 2000, Melendez has held multiple senior leadership roles in human resources. He currently serves as chief diversity and community affairs officer and human resources director for Kodak's graphic communications group.

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that some of its M&Ms spokescandies are flying solo.

CHARLOTTE, N.C. — Snyder's-Lance is boosting its Lance Cracker Creations line with two new flavors.

New garden vegetable and parmesan herb varieties feature flavors that are baked into the sandwich cracker and feature a cream cheese filling, the company said.

Cracker Creations are larger than traditional Lance sandwich crackers and will be packaged in convenient twin packs with six twin packs per box.

WHITE PLAINS, N.Y. — Amstel Light is focusing on its roots in a new advertising campaign.

The Bier Drinker's Light features Amstel brewers as the image and "voice" of the campaign, conveying the idea that Amstel Light is the only light beer with full "bier" taste.

The campaign, which kicked off this week, is being extended through print, online and digital ads, as well as through Facebook.

BOSTON — Samuel Adams' extreme beer is hitting store shelves just in time for Father's Day.

The brewer said that its 2011 batch of Samuel Adams Utopias, which tout 27% alcohol by volume, is available this month. The release marks the ninth year the limited-edition beer line has been released. The 2011 batch of Samuel Adams Utopias is a blend of liquids that have been aged in a variety of wood casks for up to 18 years, the company said.

FORT WASHINGTON, Pa. — McNeil Nutritionals has introduced new Splenda Essentials no-calorie sweetener products.

The new line of products from the Splenda brand includes Splenda Essentials no-calorie sweetener with B vitamins and Splenda Essentials no-calorie sweetener with antioxidants. The brand previously introduced Splenda Essentials no-calorie sweetener with fiber (in packets and granulated form).