Center Store

MINNEAPOLIS — Supervalu on Thursday announced the expansion of its exclusive in-store nutritional navigation program, "Nutrition iQ," to include the fresh food departments and more robust nutrition information for the center store.

NORTHFIELD, Ill. — Kraft Foods on Wednesday named a former Bain & Co. executive to the position of EVP strategy, effective Jan. 29.

Sam Rovit succeeds Michael Osanloo, who was named president of Kraft Foods' North American grocery business. Rovit, a 20-year business veteran with global growth and cost leadership strategy experience, will report to chairman and CEO Irene Rosenfeld and be a member of the company's executive team.

CHICAGO — A new antioxidant soft drink has arrived in 12-oz. Rexam Sleek cans.

Rainforest Cola is a 100%-natural, antioxidant soft drink with real cola taste. The 30-calorie beverage features such ingredients as acai, green tea, ginseng, guarana, stevia, natural sugars and kola nut.

Rainforest Cola is available through select retailers in New York, Massachusetts, Georgia, Tennessee, Kentucky, North Carolina and Wisconsin with plans to drive steady and strategic growth nationwide.

LOS ANGELES — The tale of two courageous men that look to stop a half-mile-long freight train from destroying a city is barreling its way to Blu-ray and DVD, thanks to Twentieth Century Fox Home Entertainment.

"Unstoppable," an action-packed thriller starring Denzel Washington and Chris Pine, will be available Feb. 15. Both formats include several bonus features, including director commentary and script development.

"Unstoppable" on Blu-ray will carry a suggested retail price of $39.99 and will be available on DVD for an SRP of $29.98.

PLANO, Texas — Dr Pepper is giving country music fans the opportunity to attend the 46th Annual Academy of Country Music Awards in Las Vegas this spring, thanks to music group Lady Antebellum.

The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum.

NEW YORK — More "Chuggington" adventures from Anchor Bay Entertainment are coming to DVD this spring.

"Chuggers to the Rescue," the latest "Chuggington" installment, will hit retail on April 5. In this six-episode DVD, everyone’s favorite trainee trio is set to save the day and teach preschoolers gentle lessons about emergency preparedness and responsibility.

HYANNIS, Mass. — Cape Cod is hoping to score a touchdown with its integrated campaign that encourages consumers to make Cape Cod potato chips their go-to snack.

The Big Game Chip Switch challenges consumers to switch their regular chips for one of Cape Cod’s three 40% reduced-fat varieties: 40% reduced-fat potato chips, 40% less-fat sea salt and vinegar and 40% less-fat sweet mesquite barbeque.

SHELTON, Conn. — Organic product purchases among consumers have been fairly consistent over the past three years, but more shoppers are looking to mass retailers to purchase such items.