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FOP labels don't necessarily influence product purchasing intent
NEW YORK — Front-of-pack labels may not sway customers from purchasing certain items in stores.
Conducting a study among more than 1,000 shoppers on their opinion of such labels and changes in purchase intent among 25 major brands with and without FOP labeling, HealthFocus International found that 43% of shoppers said that it’s unlikely that FOP labeling will impact their food choices. However, some purchase intent scores changed by more than 25%.