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BETHEL, Conn. — Duracell is taking its mobile Smart Power Lab tour to the next level.

After collecting human-generated power to light the 2011 numerals during the New Year's Eve ball drop ceremony in New York's Times Square for the third year in a row, the battery brand said it is taking the tour to cities across the country that have been affected by natural disasters. The Smart Power Lab will be deployed to provide power relief and also will provide a place for members of the affected community to recharge, reconnect and recover, Duracell said.

BATTLE CREEK, Mich. — Kellogg announced a new campaign for its Special K brand, which focuses on emotional gains when achieving weight loss.

The "What Will You Gain When You Lose" campaign will encourage women to rethink their weight-loss resolutions through television, print and online advertising, as well as an interactive event held at New York's Times Square on Monday.

HACKETTSTOWN, N.J. — Mars Chocolate is pairing its classic Snickers candy with peanut butter.

Snickers Peanut Butter Squared boasts classic Snickers taste, which includes peanuts, caramel, nougat and milk chocolate, but also possesses the rich decadence of peanut butter. Each 1.78-oz. singles pack includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.

LAS VEGAS — With the Consumer Electronics Show approaching, Sears is launching a social media initiative designed to give bloggers early access to consumer electronics information and provide readers with the latest technology news.

CHICAGO — According to  consumer research firm Mintel, more beer drinkers are reaching for domestically made craft beers over imported brews.

While just 13% of beer drinkers said they prefer domestic craft or microbrew beers (compared with 43% for domestic and 22% for imported), 59% said they like to try them and 51% would try more craft or microbrew beers if they knew more about them.

WAYNE, N.J. — Ideavillage donated 150,000 Criss Angel magic trick gifts — valued at more than $1 million — to the Boys and Girls Clubs of America and the Make A Wish Foundation. The gifts were distributed to thousands of locations across the United States, in time for Christmas.

BUFFALO, N.Y. — Tops Markets, which operates 132 stores in western New York and Pennsylvania, is offering customers a new service to help them make healthier eating choices and develop better habits, according to a report by The Buffalo News.

NOVATO, Calif. — Sears has partnered with Sonic Solutions to bring an online movie download service to Sears and Kmart customers. The new Alphaline Entertainment service, available at Alphaline.roxionow.com, enables the retailers’ customers to download new movies the same day they are released on DVD/Blu-ray.

Sonic is working with Sears on a multiphase rollout that includes making the service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.