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  • Mizco to distribute Ecko-branded electronic accessories

    AVENEL, N.J. — Mizco recently inked a licensing agreement with Marc Ecko Enterprises, bringing the first-ever line of Ecko-inspired electronic accessory and mobile technology products to design-conscious technology enthusiasts.

    The Ecko line of Mizco products includes headphones; iPhone, iPad and MP3 cases; and camera accessories that are available for a suggested retail price ranging from $19.99 to $99.

  • Duracell brings Smart Power Lab to NYC

    BETHEL, Conn. — Duracell brought to New York its mobile Smart Power Lab tour, which gives New Yorkers and tourists the opportunity to recharge their mobile electronic devices and participate in powering the New Year's Eve numerals.

  • Pepsi raises stake in coconut water company

    PURCHASE, N.Y. — PepsiCo has upped its investment in O.N.E., a coconut water company.

    Terms of the transaction were not disclosed, but PepsiCo noted that it now has the majority stake in the company.

    "Coconut water is one of the fastest-growing categories in the U.S. beverage market, and one in which we see a great deal of potential. Our investment in O.N.E. is an investment in the future," said Massimo d'Amore, CEO of PepsiCo Beverages Americas.

  • Candle Warmers Etc. inks deal with Pende

    LAYTON, Utah — A patented candle warming appliances company has signed an exclusive licensing agreement with Pende.

    Through the agreement, Candle Warmers Etc. will receive access to Pende's patented candle warmer fan technology, and will add Pende's Candle Breeze and CandleAire electric candle warmers, as well as the Cand-O wickless scented candle discs, to its product assortment of candle-warming appliances and related giftware appliances and accessories.

  • Trident chews on vitamin C claim in new gum flavor

    CHICAGO — Trident, which is owned by Kraft Foods' Cadbury unit, is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

  • AG decks the card aisle with LCD-enhanced cards

    CLEVELAND — American Greetings is decking card aisles with its LCD-enhanced cards, preloaded with Christmas images or ready to be customized with favorite photos. The four designs feature full-color LCD displays and high-quality audio.

    American Greetings was the first to bring LCD technology to greeting cards last year. The patented innovation allows consumers to upload photos into a digital slideshow card. This year, the company has expanded its card selection.

  • Dr Pepper Snapple Group tackles citrus-soda category with Sun Drop

    PLANO, Texas — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. And with plans for nationwide distribution early next year, it has the potential to rival the success of Mountain Dew. 

    Sun Drop is made with orange juice and more caffeine than Mountain Dew. Southern fans have used it in everything from glazes for holiday turkeys to alcoholic mixed drinks. 

  • Coca-Cola donates to Toys for Tots

    ATLANTA — Coca-Cola is looking to spread holiday cheer by asking consumers to donate their My Coke Rewards points to help generate gifts for unprivileged children.

    By logging onto MCR.com/holiday, registered My Coke Rewards members can donate their points to Toys for Tots by entering codes found on 13 participating Coca-Cola products. The points will be awarded to Toys for Tots. Coca-Cola also is donating $120,000 to Toys for Tots; the money will be divided between eight cities across America.

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