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BOULDER, Colo. — Celestial Seasonings is bringing its Sleepytime bear to life with weekly Twitter sessions called "Tea Time with Sleepytime Bear."

Beginning Dec. 14, a different Celestial Seasonings tea will serve as "sponsor" for the weekly, hour-long Twitter "Tea Time" session, enabling online users to learn about the all-natural varieties of Celestial Seasonings tea, including herbal, green, white, red, chai and wellness. The sessions will take place every Tuesday at 1 p.m. MST.

OLD TAPPAN, N.J. — New Leaf's line of lemonades was recognized at the BevNet Live Winter 10 forum.

New Leaf took home the best of 2010 noncarbonated beverage award for its four lemonades, which are made with 6% to 10% of real fruit juice, the company said.

BevNet Live 10 is a premier beverage industry event that was held in Santa Monica, Calif., this week.

Last month, New Leaf announced it tapped New York Giants football wide receiver Steve Smith as its first celebrity spokesman.

BROOKLYN, Ohio — Getting the most from the card category depends not only on the right merchandise, but also on the right merchandising. Outposting and signage can have a big impact on the department.


Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said.


LOS ANGELES — Pampers is looking to provide new resources and support for Latina moms and their babies through its latest initiative.

Supplier News — Say goodbye to sweat stains with a new pretreatment stain remover from PharmaWorks. PitStop, PharmaWorks’ new innovation, removes stubborn yellow armpit stains by lifting and dissolving sweat-stain deposits, and it even can be used on old stains and rings around shirt collars. PitStop retails for $12.50 for a 12-oz. bottle. 


Supplier News — PepsiCo and GNC are teaming up to develop and sell fortified coconut water products. The Phenom brand will launch during second quarter 2011 and will be sold exclusively at GNC stores and GNC.com. 



One of Hershey’s popular mint brands is adding a powerfully cool taste experience to its line. Ice Breakers Frost sugar-free mints are coated with xylitol, cooling and flavor crystals and will be available in Wintercool and peppermint varieties. The mints are now available in 1.2-oz. containers.


NEW YORK — Portion control is a hot topic as more Americans strive to maintain good nutritional habits. Yet knowing how much food to serve is often a challenge. The Measure Up Bowl, a portion-control tool that allows consumers to measure portions inside a bowl without the need for measuring cups and scales, is a great solution to the challenge.