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Fresh Wave maker sponsors Chicago Bears
BARRINGTON, Ill. OMI Industries, the manufacturer of odor abatement solutions, announced its sponsorship of the 2010-2011 Chicago Bears football season.
OMI Industries said its Fresh Wave brand will be part of an integrated marketing strategy that unites the football team with Fresh Wave. Everything from the Chicago Bears' locker rooms to the suites at Soldier Field will be outfitted with the eco-friendly Fresh Wave odor-eliminating solutions, OMI Industries said.
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Marvel gets Silly
TOLEDO, Ohio —Marvel superheroes are the latest licensed Silly Bandz to hit store shelves. BCP Imports, maker of the must-have accessory for the elementary school set, is shipping a 24-band Marvel Avengers pack to retailers just in time for back-to-school.
The new Marvel Silly Bandz collection includes Iron Man, Spiderman, Captain America, Incredible Hulk, Thor and Wolverine, and will retail for $4.95. Counter displays and pop-up boxes are available for merchandising.