-
Lysol launches Mission for Health campaign
PARSIPPANY, N.J. In an effort to underscore playing an active role in one's health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.
The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:
-
Former Gillette executive joins Welch's
CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.
Matthew Wohl joined Welch's last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.