IRVING, Texas —Kimberly Clark is betting hygiene-conscious consumers are ready for single-use bathroom hand towels. The company has introduced Kleenex hand towels, disposable bathroom hand towels in a pop-up dispenser delivery system. The dispenser can be set upright on the bathroom vanity or hung upside on the towel rack.
Centers for Disease Control and Prevention guidelines for hand-washing recommend drying with a single-use towel—and Kimberly Clark’s sheets, which are free of inks, dyes and fragrance, are a first-of-their-kind solution.
