Clairol’s ColorStrong line features hair-strengthening benefits
Clairol is debuting a new line of hair color products that blend the benefits of coloring with hair-strengthening ingredients.
ColorStrong, inspired by the popular Skinification trend, incorporates skin care-inspired ingredients such as alpha hydroxy acids to strengthen and revitalize hair via a three-step process that does not contain ammonia.
Included in the ColorStrong kit are:
- A three-step color kit including a topcoat (Bonding Primer), a permanent color cream and a base coat (Bonding Treatment)
- Bonding primer to support the internal strength of the hair while it colors.
- Radiant multidimensional color that reinforces the hair structure.
- Bonding treatment for added strength and intense hydration.
- A unique formula: infused with AHA bonding care for enhanced hair strength.
- Ammonia-free: for a coloring experience that protects hair integrity.
- Designed with a focus on sustainability: vegan formulation and sustainable packaging.
- Vibrant color range: 18 new shades that are inspired by iconic destinations like Miami and Rome.
“At Clairol, we believe hair color is a powerful form of self-expression and empowerment,” says Saeema Shakir, director of hair color product development at Clairol. “With ColorStrong, we’ve redefined what at-home hair color can achieve by merging cutting-edge bonding technology with vibrant, multi-dimensional shades. This innovation not only delivers stunning results but also nurtures hair health, giving consumers the confidence to embrace their unique style without compromise.”
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ColorStrong is available now with 18 new shades online and in retailers at $13.99.
