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New caramel variety ‘biggest launch in M&M’s brand history’
MCLEAN, Va. — The biggest launch in M&M’s brand history, M&M’s Caramel Chocolate Candies features a creamy, caramel center covered in milk chocolate, enclosed in a candy shell. Caramel is the fastest-growing flavor segment in food, growing 15% in 2015, according to Mars. Hank Izzo, VP of research and development of parent company Mars Chocolate, said the brand regularly plays around with size, shape, color and texture. But, caramel has been especially of interest to the company in recent years. “Caramel is extremely trendy,” he said.
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IRI, Clavis Insight pair on 'why behind the e-buy' analysis
CHICAGO — IRI is continuing its e-commerce momentum through an alliance with Clavis Insight, a provider of digital shelf analysis, insights and analytics for consumer products manufacturers, the data analytics company announced Monday. The alliance means consumer packaged goods marketers will be able to track and assess a brand’s holistic online and offline performance in one place, to identify and capitalize on rapidly emerging e-commerce growth opportunities and maximize omnichannel sales and market share.