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  • Sparkling Ice and Kevin Durant unveil new hoops project

    PRESTON, Wash. -- Sparkling Ice is building on its partnership with NBA MVP Kevin Durant by unveiling a basketball court renovation in Sparkling Ice's hometown of Seattle at Powell Barnett Park.

    The renovation is part of Kevin Durant's Charity Foundation: "BUILD IT AND THEY WILL BALL" Courts Renovation Initiative designed to increase the number of high quality basketball courts accessible to underprivileged youth across the United States and around the globe.

  • Doritos teams up with Rock the Vote

    PLANO, Texas -- Doritos is aiming to show America's youth that the boldest choice they can make this year is the one at the ballot box.

  • OTA survey: Millennials lead other age groups in organic purchasing, trust
    WASHINGTON — A new survey from the Organic Trade Association is highlighting the shopping habits of parents, in particular millennial parents. The survey also found high rates of trust for the organic label among millennial parents.  
     
    The group of 18- to 34-year-olds represents about 52% of the nation’s organic buyers, according to the survey. In contrast, Generation X parents born between 1965 and 1980 made up about 35% of organic buyers and Baby Boomers represented 14% of organic buyers. 
     

  • KeVita intros 3 new kombucha flavors, kicks off #InnerSelfie campaign
    OXNARD, Calif. — Fermented probiotic and kombucha maker KeVita is introducing three new Master Brew Kombucha flavors to its lineup. The new flavors are Dragonfruit Lemongrass, Mango Habanero and Citrus. 
     

  • Splenda launches stevia sweetener
    CARMEL, Ind. — Splenda Sweeteners parent company Heartland Food Products on Thursday announced a new addition to its product line, Splenda Naturals Stevia Sweetener, which the company says has no bitter aftertaste. The new sweetener uses what it says is a better-tasting extract from the stevia leaf, rebaudioside D (reb D) and erythritol, which provides necessary volume and texture to the stevia extract that can be 200 times sweeter than sugar. 
     

  • Sabra intros Guacamole Grab n’ Go
    WHITE PLAINS, N.Y. — Sabra Dipping Company announced Friday the launch of its newest innovation in its guacamole line, Guacamole Grab N’ Go. The product packages Sabra guacamole with Tostitos ROLLS! in a 220-calorie on-the-go snack. 
     

  • Celestial Seasonings intros 5 new flavors, brings back classic packaging
    BOULDER, Colo. — After hearing from customers who preferred the company’s old look after Celestial Seasonings’ brand refresh last year, the company has decided to bring back its classic artful packaging. The Thursday announcement also shared the five new flavors Celestial Seasonings would be rolling out alongside the re-release of an old favorite. 
     

  • BluePrint Organic debuts innovative line of tea-infused energy drinks

    LAKE SUCCESS, N.Y. -- A leading brand in developing cold-pressed juices and juice drinks is launching a new line of tea infused energy drinks.

    BluePrint says its new energy drinks infuse high performance tea ingredients, like guayusa, matcha and yerba mate to provide a "dual energy" source from caffeine coupled with superfood ingredients.

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