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The Jolly Green Giant gets a better-for-you makeover
PARSIPPANY, N.J. -- One of America's most popular frozen food brands is answering the call of consumers who want healthier but still convenient meals.
The iconic Green Giant brand is reintroducing itself with a modern take on vegetables and new versions of mealtime favorites, targeting the needs of today's health-minded, convenience-seeking consumers. With a fresh take on yesterday's side dishes, the new Green Giant frozen vegetable product lines include Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies.
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Minute Rice gets a better-for-you, global makeover
HOUSTON -- A popular rice brand in the United States is getting a revamp thanks to consumers' increasing preferences for healthier and globally inspired foods.
Minute Ready to Serve Rice is launching a new whole grain blend, Brown Rice & Quinoa, as well as globally inspired Basmati Rice, and Family Size Bowls in whole grain brown and white rice options.