Consumables

NEW YORK -- A new, innovative food company is on a mission to change the way consumers think about cottage cheese.

Muuna announced it is launching a line of cottage cheese products featuring unique, single-serve cups available in six varieties, including Strawberry, Blueberry, Pineapple, Peach, Mango and Lowfat Plain. The company is also launching two multi-serve items—Lowfat Plain and Classic Plain. 

BATAVIA, Ill. -- ALDI is pulling out all the stops to appeal to parents by launching its first multi-category line of baby products nationwide next week.

Procter & Gamble is moving away from ads on Facebook that target specific consumers after concluding the practice is not really that effective. (Wall Street Journal)

CHICAGO – MillerCoors has launched a new beverage called Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets. 

More than 85% of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a kick. A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet than regular iced tea with 5% alcohol by volume.

COLORADO SPRINGS, Colo. – Global Market Development Center on Monday named Troy Beeler VP member development.

“Troy is truly the right person for GMDC and this position because of his extensive association experience - which is essential to the role - and deep knowledge of our industry and members,” stated Patrick Spear, president and CEO of GMDC. “Troy brings global and international business acumen that aligns with the association’s vision for growth. We welcome him to our ecosystem of thought leaders.”

WESTMINSTER, Mass.-- After only four months on the shelf, Nauti Seltzer is expanding both their offerings and their distribution footprint.

Nauti Seltzer is a 110 calorie, 5% ABV, healthy alternative in the hard soda category.  Nauti Seltzer is available in four flavors: raspberry, lemon-lime, grapefruit and cranberry in 12 oz. six-packs of cans and in the variety 12-pack. 

MONROVIA, Calif. --  In an effort to raise awareness and provide fresh produce where there is none, Naked Juice is launching the 2016 #DrinkGoodDoGood cause campaign.

The beverage brand is partnering with Wholesome Wave, a nonprofit founded by James Beard award-winning chef Michel Nischan that works to make fresh, healthy food affordable and accessible for low-income families.

Retailers and suppliers are in the midst of a strategy shift in the consumable aisles. As consumers increase their focus on the role that diet plays in health care, retailers and suppliers are retooling their strategies to emphasize fresh, local, organic, natural, healthy products — something that Kantar Retail calls the FLONH effect.

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